If you have recently been looking at floor coverings and have been confused by the large ranges, styles and colours available in today's ever expanding market place, and are sick of those salesmen who really don't have a clue as to what they are talking about but just simply want to make commission from your sale, then you really want to read the below "MARKETING PLOYS" employed by some of the larger chains to get you into their stores, feed you a load of crap and laugh all the way to the bank as they just increased they're margin by 20 to 30 percent.

  1. There is no such thing as free underlay, this is a marketing ploy to entice you.  Make no mistake about it, the store paid for the underlay so rest assured they are somehow charging you for it as it isn't cheap.
  2. There is no such thing as free installation, once again this is a marketing ploy to entice you.  The carpet layers that work for these companies are sub contractors, they work on a per metre basis.  These installers can usually install hundreds of metres on a weekly basis, that's thousands of dollars just from one installer, each store usually has enough work for 8 to 12 installers which would therefore cost the store ten's of thousands of dollars on a weekly basis.  There's no way they could afford to lose that amount of money.  Rest assured they are charging you for the installation.
  3. DO NOT listen or believe sales people.  There is no such thing as an invisible seam/join.  Carpet joins will be visible, some more than others but they are there!
  4. There is no such thing as completely stain proof carpet.  Synthetic carpets that can be stain proofed either during or after the manufacturing process are still not completely resistant to stains.  If you spill something on your carpet, the secret is to get to the spill as quick as possible to avoid soiling.
  5. The "Simple Truth" is that a quality installation is everything, because long after the price is forgotten the quality will always remain.  This is why DMS Carpets offer a 5 year installation warranty which is unparalleled within the industry.  We are able to offer such a long warranty as the owners of the company will personally install the carpet for you.
  6. There is no such thing as a real 50% OFF half priced sale unless it was massively marked up first.
  7. When it comes to floor coverings BIG does not mean BETTER when it comes to Showrooms, Knowledge, Service or Pricing.
  8. Put off paying a deposit for a few days, this will usually give you time to consider your choices and give a smaller business the opportunity to quote on your job.  You might just be pleasantly surprised.
Carpet Grading
  • For peace of mind, look for carpets that have been graded by the Australian Carpet Classification Scheme (ACCS). This is a national carpet grading scheme covering all types of carpet and all carpet fibres, according to their durability and appearance retention.
Our Services
  • DMS Carpets provide a large mobile showroom with extensive range of samples from some of the largest and most respected carpet manufacturers from Australia and abroad.  We supply and install the carpet to your requirements and as quoted.
  • DMS Carpets are specialists in Commercial & Residental Flooring requirements and you can find more information about these services under the links on the top of the page.  
  • DMS Carpets offers a range of different services as it understands that in todays society we must accomodate for all different lifestyles and clients.
Our Guarentee
  • We guarantee to beat any written quote so long as the quality of the products are the same!

    We at DMS Carpets have continued to keep up with the times and in many respects, strive ahead of our competitors.